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In The News

888 Prove Online Gambling Revenues On The Rise

The second largest online gambling firm in the UK and one of the largest in the world, 888 Holdings Plc, has published its fourth quarter earnings showing an increase of 55 percent over the previous year, which the company has attributed to the growing popularity of gambling online.

888 Holdings Plc, which is based in the online gambling-friendly jurisdiction of Gibraltar, owns top online poker room, Pacific Poker, and leading online casino, Casino-on-Net. The Internet gambling operation reported fourth quarter sales of $62.8 million for 2007, up from $40.5 million in 2006.

The company's annual sales gained 36 percent to reach $213 million, helped by a 33 percent rise of $118 million in casino revenues. Revenues from its online casino games increased in its fourth quarter by 60 percent to $35 million, while its online poker revenue rose by 16 percent to $21.4 million.

888's online casino and poker average-spend-per-player increased by 26 percent to $270.

The financial results bode very well for the online gambling giant particularly since last year was its first year of trading without relying on the once lucrative United States online gambling market. After Congress passed UIGEA in October 2006, online gambling was effectively banned in the US.

However, like many other big online gambling operations affected by the US ban, 888 evolved its offerings and target markets to stay amongst the globe's online gambling market leaders.

It achieved this by successfully adding online sports betting to its European gaming portfolio as well as focusing its marketing efforts on the lucrative Asian online gambling sector.

In a statement released this week, 888 confirmed that this year's first quarter 'started off very strongly'. Said 888 CEO, Gigi Levy about the results, 'We are very pleased with our results which we think proves that our strategy is working.'


 

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